American Eagle Outfitters signs deal for India

American Eagle Outfitters has announced plans to enter India through licensed stores.

It has signed a multi-year licence agreement with Aditya Birla Group, an Indian conglomerate with an extensive retail portfolio as well as digital and omni-channel capabilities. The first stores are expected to open in Mumbai and Delhi early next year.

American Eagle Outfitters offers quality, on-trend clothing, accessories and personacare products under its American Eagle Outfitters and Aerie brands. It has more than 1000 stores in on the American continent as well as China and Hong Kong, and ships to 82 countries through its websites.

A US$41 billion corporation, the Aditya Birla Group is headquartered in Mumbai, with its retail businesses embracing 900 retail stores and 6000 other points of sale.

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