NTUC FairPrice (FairPrice) has launched a housebrand range of formula milk from Australia for children.
It is available in three age variants and retails between S$27 (US$20) and $29 for a 900g tin at FairPrice, FairPrice Finest, FairPrice Xtra and FairPrice Shop outlets, as well as at Warehouse Club and FairPrice Online.
The FairPrice Gold formula milk range is sourced from dairy farms in the Gippsland region of Australia.
NTUC FairPrice already offers more than 150 varieties of formula milk spanning different brands, formulations and pack sizes.
This year the company has already announced initiatives to make formula milk more affordable. It partnered in February with various community development councils in Singapore to launch the $1.5 million NTUC FairPrice Foundation-Milk Fund, aimed to help low-income families.
In May, FairPrice launched the FairPrice FairMily Kit, a $14 million initiative to celebrate the birth of all Singaporean babies over the next three years, anticipated to benefit 35,000 babies each year.
Three months ago FairPrice launched a range of formula milk from Australia, Australia’s Own, working directly with the supplier. Last year, FairPrice also introduced Aptamil by Danone Nutricia, a formula milk manufacturer in Europe.
