Toy maker Bandai has opened the first official merchandise shop of Japanese animation series Pretty Guardian Sailor Moon in Tokyo.

Bandai says it hopes the Sailor Moon Store will attract both local and foreign fans. The 53sqm space is in a shopping complex in Harajuku district, known as a fashion and cultural centre.

While there have been pop-up stores or sections of retail stores selling goods related to fictional magical heroines, the specialty shop is a world first.

While it is in blue and pink and decorated with a chandelier, the shop will change its interior design every season, says Bandai. It offers more than 280 items including snacks as well as goods that can be bought online, plus some that are exclusive to the store such as key holders, handkerchiefs and iPhone cases.

Bandai is running the store together with Toei Animation, which broadcast the Sailor Moon television series in the 1990s and holds the manga concept’s copyright, and Kodansha, the publisher of the Sailor Moon comic books, which have been translated into English and Thai.

The storylines revolve around a group of young women who transform into heroines to fight evil.