Hong Kong-based YP Basics has launched an online store, YPbasics.com, designed to take its basic caps to the world.

Since 1974, YP (short for Yupoong) has created and refined a series of headwear styles embracing sport, action and street fashion. Its products have included the Snapback, Dad Hat, and Flexfit.

YP Basics is the curated selection of Yupoong’s most popular styles, offered as the logo-free alternative to its private-label products. After a test roll-out in Taiwan last year, YP Basics is aiming its redesigned online shopping experience at customers across America, Asia, Europe and Oceania.

The global online store lets customers compare fits and view lookbooks when making their choice from more than 100 styles of basic headwear.

YP Basics is managed by Premium Direct Imports.