Recognising the growing interest in travel in Southeast Asia, Japanese fashion brand Uniqlo has introduced a Wherever You Go campaign featuring short films of ordinary people having extraordinary travel experiences around Japan.

Featuring key pieces from its latest collection, the films aim to inspire people to immerse themselves in new cultures and novel experiences, and highlight how Uniqlo LifeWear suits travel and adventure in varied climates and destinations.

“The campaign tells the story of what LifeWear is about – apparel that never stops evolving because life never stops changing,” says Uniqlo Asean marketing director Masahiro Endo.

Starting today, season one of the campaign features five travellers from Southeast Asia who share their experiences and inspirations around the cities of Japan.

For the campaign’s second season, Uniqlo is running a contest to find people to feature in the movie. Entry is by sharing travel photos, stories or inspirations on Instagram. The prize is an all-expenses-paid, four days/three nights’ trip to Tokyo for two worth US$5000. The contest runs until November 30.