A major promotion for Hong Kong as an international business centre and lifestyle trendsetting city is being run in Kuala Lumpur by the Hong Kong Trade Development Council (HKTDC).
“In Style, Hong Kong” includes offers a range of events involving top business professionals and leading brands from Hong Kong.
Already the campaign has been a success in Jakarta in 2015 and in Bangkok last year, says HKTDC regional director Peter Wong.
“Malaysia was Hong Kong’s 10th-largest trading partner last year and fourth-largest among Asean countries. Our campaign in Kuala Lumpur focuses on promoting Hong Kong’s professional services and leading brands. Our objective is to forge wider co-operation and to generate more business opportunities for both cities.”
Key events include a symposium, an expo and gala dinner, and a series of citywide promotion events until the end of next month.
The “In Style, Hong Kong” Symposium at the Mandarin Oriental Kuala Lumpur on November 7 main session will be chaired by MaLogic CEO Professor Royce Yuen with speakers from HPA, LF Logistics and Pixels examining how Hong Kong service companies can help Malaysian companies expand their business.
Five thematic sessions will follow:
E-commerce Logistics The impact of cross-border e-commerce on logistics will be examined by representatives of Chow Tai Fook Jewellery Group, Lazada Group and Malaysian Chamber of Commerce.
Fintech Prospects in fintech will be discussed by representatives of Ernst & Young, JP Asia Partners, Malaysian Chamber of Commerce, Maybank and Value Partners Group.
Smart City Forum Smart city development will be examined by executives of the EID Committee, Hong Kong Public Key Infrastructure Forum, Nexusguard and The Smart City Consortium.
Innovative Design & Marketing Creative branding will include speakers from LAAB, PricewaterhouseCoopers Hong Kong, Sun Mobile Communication and WE Marketing Group.
Legal Risk Management
Legal professionals from Hong Kong feature on this panel including members of The Law Society of Hong Kong and the Hong Kong Bar Association committee on arbitration.
The expo will feature 40 exhibitors showcasing home electronics, gifts, fashion accessories, fine jewellery and watches, and eco-friendly products. Exhibiting brands include Chinese Arts & Crafts, Chow Tai Fook, ECO Concepts and Team Green. There will also be a display of award-winning products from the Hong Kong Smart Design Awards.
A gala dinner will be held after the symposium will enable 500 of Malaysia and Hong Kong’s political, business and community leaders to network. Michelin Star chef Alvin Leung will create four dishes, and there will be a fashion parade showcasing batik styles from six Hong Kong designers as well as an interactive photography gallery.
To promote the event to consumers, the HKTDC has launched a series of promotions engaging 140 Kuala Lumpur restaurants and retail outlets, in partnership with 30 Hong Kong and Malaysian brands.
Activities include fashion and culinary experiences.