World-first experiential outlet for Rudy Project Philippines

Rudy Project Philippines’ new flagship store is the Italian sports eyewear brand’s first experiential outlet globally.

At Uptown Place in Fort Bonifacio in Taguig City, the Rudy Project Experiential Store offers customers the chance to experience performance eyewear in interactive galleries and activities designed to simulate different sports fields.

Rudy Project Uptown 1

Rudy Project Uptown 2

Rudy Project Uptown 3

Beyond the store’s eyewear-shaped facade customers are greeted by 184sqm of interactivity including a cycling area, putting green and virtual-reality consoles.

There is also a standing challenge to break Rudy Project’s unbreakable ImpactX2 lens, with a prize for anyone who succeeds.

“Rudy Project products aren’t just for protection,” says CEO Jerry Tee of 88 Prestige Brands, the exclusive distributor for the Philippines. “Each item of eyewear is designed to give a performance edge, whether it’s for keeping cyclists aerodynamic or helping golfers discern between individual blades of grass.”

With continuous industry firsts for more than 30 years, the brand has designed specific eyewear for such sports as sailing, motocross and shooting. There is also a lifestyle collection plus prescription eyewear, helmets, goggles and other sport accessories.

Rudy Project also has branches at Alabang Town Center, D’Mall Boracay, Mall of Asia, Robinson’s Cebu, SM Cebu and Trinoma.

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