CityOn.Zhengzhou takes gold in awards
At a ceremony in Bangkok, it was named top in the marketing category in the section Grand Opening, Expansion and Renovations section. CityOn.Zhengzhou, in the provincial capital of Henan province, is the first China project to win the award. The six-level shopping centre opened in March anchored by a four-level Wangfujing department store.
CityOn’s launch campaign encompassed multichannel membership recruitment activities, themed promotional events and innovative partnerships with mobile transportation service platforms Didi Chuxing and OFO.
Taubman Asia’s other China project, CityOn.Xi’an, was shortlisted as a finalist in the Public Relations and Events category for its Little Talent Camp, an occupational experience campaign for children.
Hundreds of projects from Australia, China, Hong Kong, India, Macau, New Zealand, Thailand, the Philippines, Singapore and Vietnam competed in this year’s awards, which were open to shopping-centre owners, developers, management companies, architects and designers, and retailers.
Top winners include:
Marketing awards, gold
Inorbit Pink Power, a stage for women’s startups, Inorbit Malls (India), Mumbai.
Training centre, Viviana Mall, Thane, India.
Frasers Tribal Quest, Frasers Centrepoint Malls, Singapore.
Meet Together campaign, Mira Place, Hong Kong.
YouTube Lounge, Ayala Malls, Makati City, Philippines.
SM x Viber sticker campaign, Shopping Center Management Corporation (SM Supermalls), Pasay City, Philippines.
“All in Here” promotion, Chengdu International Finance Square, China.
Lifestyle Laboratory, Siam Discovery – The Exploratorium, Bangkok.
Paper Art Season promotion, SM Lifestyle Center, Xiamen.
Whitefield Art Collective, VR Bengaluru, India.
“Rise to Opulence” campaign, Pavilion Kuala Lumpur, Malaysia.
Charity pet festival, Parkmall, Mandaue City, Philippines.
Year-round digital campaign, Shanghai IFC, China.
“Goldfish Alive promotion, East Point City, Hong Kong.
Xintiandi Festival, Shanghai Xintiandi, China.
“Paws by the Sea” promotion, Stanley Plaza, Hong Kong.
Design and Development Awards, gold
Olympia 66, Dalian.
Parc Central, Guangzhou.
Siam Discovery – The Exploratorium, Bangkok.
CentralFestival EastVille, Latphrao, Thailand.
Chengdu Joy City, China.
Retail Awards, gold
Riedel Wine Bar & Cellar, Bangkok.
MC Box, Hong Kong.
The awards are run by the International Council of Shopping Centers (ICSC), founded in 1957 as the global trade association of the shopping-centre industry with more than 70,000 members in more than 100 countries.