Guiltless.com launches pop-up store in Central

Luxury consignment website Guiltless.com has launched its first pop-up store, in Central’s Man Yee Building.

Hong Kong shoppers have until November 20 to buy from the Guiltless fashion vault, which offers such rarities as handbags reserved for celebrities plus limited-edition items like vintage Gucci bicycles and Louis Vuitton footballs made to celebrate the World Cup. There is also a range of new and vintage Chanel pieces.

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Local and international celebrities have also donated luxury items, and 70 per cent of all celebrity sale proceeds will be donated to the Crossroads Foundation, a non-profit organisation dedicated to distributing recycled materials and volunteers to areas in need.

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There are more than 50 items in the celebrity charity collection including a Valentino dress from actress/model Shu Qi, retired actress Cherie Chung’s Roger Vivier evening bag, a pair of signature trainers from kung fu star Michelle Yeoh, actress/singer Miriam Yeung’s Chanel bag and a Gucci Dionysus from beauty queen/actress Michele Reis.

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Visitors can play an in-store bubble machine via Facebook. Each bubble contains a prize including a Mansur Gavriel bucket bag, Gucci key holder and Guiltless cash coupons. The grand prize is a Chanel bag.

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All items at Guiltless are curated with clothing being dry-cleaned before being sent to buyers. Many items even come with original tags attached and in their original retail boxes. Every order arrives with a handwritten card in a keepsake box, underlining the Guiltless motto “second-hand goods, first-class service”.


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Guiltless founder/CEO Yen Kuok was named one of Inside Retail Asia’s Top 50 Innovative Retail Leaders in Hong Kong in 2017, downloadable here.

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Her online store offers discounts of up to 80 per cent for such brands as Alexander McQueen, Balenciaga, Celine, Chanel, Dolce & Gabbana, Hermes and Stella McCartney.

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