launches pop-up store in Central

Luxury consignment website has launched its first pop-up store, in Central’s Man Yee Building.

Hong Kong shoppers have until November 20 to buy from the Guiltless fashion vault, which offers such rarities as handbags reserved for celebrities plus limited-edition items like vintage Gucci bicycles and Louis Vuitton footballs made to celebrate the World Cup. There is also a range of new and vintage Chanel pieces.

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Local and international celebrities have also donated luxury items, and 70 per cent of all celebrity sale proceeds will be donated to the Crossroads Foundation, a non-profit organisation dedicated to distributing recycled materials and volunteers to areas in need.


There are more than 50 items in the celebrity charity collection including a Valentino dress from actress/model Shu Qi, retired actress Cherie Chung’s Roger Vivier evening bag, a pair of signature trainers from kung fu star Michelle Yeoh, actress/singer Miriam Yeung’s Chanel bag and a Gucci Dionysus from beauty queen/actress Michele Reis.


Visitors can play an in-store bubble machine via Facebook. Each bubble contains a prize including a Mansur Gavriel bucket bag, Gucci key holder and Guiltless cash coupons. The grand prize is a Chanel bag.

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All items at Guiltless are curated with clothing being dry-cleaned before being sent to buyers. Many items even come with original tags attached and in their original retail boxes. Every order arrives with a handwritten card in a keepsake box, underlining the Guiltless motto “second-hand goods, first-class service”.

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Guiltless founder/CEO Yen Kuok was named one of Inside Retail Asia’s Top 50 Innovative Retail Leaders in Hong Kong in 2017, downloadable here.


Her online store offers discounts of up to 80 per cent for such brands as Alexander McQueen, Balenciaga, Celine, Chanel, Dolce & Gabbana, Hermes and Stella McCartney.

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