Japanese fashion and food both feature in the new Lumine Singapore fashion mall in Clarke Quay Central.
For its launch, in line with its philosophy “I am who I am”, the mall invited Japanese and Singapore personalities known for their individuality.
“Singapore is an important milestone in our business plan because it is an important gateway to the Asian market and pivotal in positioning the brand on the world map,” says Lumine Singapore MD Naokazu Kozakai.
With expertise in direct management and subleasing, plus access to more than 2200 tenants in its malls, Lumine intends its Singapore mall to be a platform for Japanese brands to jumpstart their entry in the city and other markets in the region.
As tipped in July, the 10,000sqft (930sqm) specialty lifestyle store targets independent, sophisticated women, offering the same shopping experience as its 15 malls in Japan. Included is Lumine cafe, which will be run by Create Restaurants Asia.
Lumine Singapore offers a collective of 20 fashion brands that are iconic in Japan including Fray ID, Ien, Lagunamoon, Lily Brown, Mila Owen, Moussy, Sly, Snidel, Spick & Span, Tomorrowland and Ungrid. There are also shoes and accessories from Drama HP France, Le Talon and RoomsShop, plus exclusive Zoff eyewear.
A brand incubation program is part of Lumine’s business strategy. “We have created a space as a testbed for Japanese brands in the new store called Lumine Lab,” says Kozakai. “It aims to share and explore the diversity in Japanese fashion and craftsmanship.”
Featuring first in the space are influencer-based Japanese brands including And Couture, Emoda, MercuryDuo, Murua and Rienda.
Among women attending the official opening were musician/entrepreneur Aarika Lee, entrepreneur Savina Chai, food artist Suwa Ayako, model/DJ Una and musician Yuuki (YJY).