Vetements secretive about Hong Kong debut

High-fashion parody brand Vetements has announced on its Instagram account that it is coming to a secret location in Hong Kong on November 18.

While the Swiss venture is known for its collaborations and product drops, it remains shrouded in an air of mystery, adding to the overall intrigue of Demna Gvasalia as a designer, reports Hypebae.

Its Hong Kong announcement is equally enigmatic, being placed over a Google maps graphic featuring a line joining the brand’s hometown of Zurich to Hong Kong. There is no indication of whether its presence will be a pop-up, permanent store or an event.


Vetements, founded in 2014 by Gvasalia and his brother Guram, sells limited numbers of expensively priced clothing. Demna is also creative director for Kering-owned Balenciaga.

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