Online fashion destination Zalora Group has launched a visual search feature on its Android and iOS mobile apps.
By clicking the search button, users can take a photo of their favourite clothing item or accessory and instantly see similar products available on the online fashion destination. It is a result of a partnership with artificial-intelligence company ViSenze, which specialises in visual commerce.
“We understand the pain of not being able to describe the perfect dress or shoe in a text search, and wanted to give our customers the simple joy of shopping for what they like by simply taking pictures of fashion items,” says Zalora Group chief technology officer Karthik Subramanian.
ViSenze CEO Oliver Tan says Zalora is one of its earliest partners in the region.
More than 20 million customers across Asia have downloaded the Zalora app, and to date more than half of the company’s orders come from mobile devices. Founded in 2012, the company has a presence in Hong Kong, Indonesia, Malaysia, Singapore, Taiwan and the Philippines. Zalora is part of Global Fashion Group.
ViSenze delivers intelligent image-recognition software for retailers, its clients including Asos and Rakuten. The company has offices in China, India and Singapore as well as the UK and US.