French sports equipment retailer Decathlon Indonesia has opened its first store, along Alam Sutera Boulevard in Tangerang City.
Offering 2000sqm of retail space and 500sqm of community playground, it is the nation’s largest sports store. Before setting up the store, Decathlon Indonesia opened an e-commerce site.
“In the next 10 years the local content in the store is planned to reach 50 per cent,” says Decathlon Indonesia CEO Jeremie Ruppert. “We believe the advancement of Indonesian industry can help us to localise Decathlon products with good quality.”
He says the country’s landscapes, mountains and ocean access plus a love of sports activities ensure a potential market for the French brand.
Founded in 1976, Decathlon has more than 1200 stores in more than 35 countries.