Hong Kong homewares chain Goods of Desire (GOD) has opened a branch at the Airport Express line city check-in near IFC in Central.

It will be open daily from 9am until 10pm.

Founded in 1996, Goods of Desire has grown from a small retail space in Ap Lei Chau and now has 10 stores in Hong Kong, as well as its Plus Lab Concept store at Admiralty and an outlet in Shenzhen. It also has its products in select stores internationally.

Goods of Desire has been named by Inside Retail Hong Kong as one of the city’s top 50 innovative retail leaders, and is involved in such projects as the Hong Kong Street Culture Museum as well as supporting community activities and initiatives like the SPCA crossover project.

Meanwhile, Goods of Desire has just launched a range of Christmas gifts with a Hong Kong flavour including coin purses, laptop cases, tote bags, wine markers, silk scarves, eye masks, playing cards and Christmas cards.

It is also offering four limited-edition GOD/Mr Simms Olde Sweet Shoppe hanging treats from December 1 for a minimum spend.