E-Mart to launch Scentence beauty chain in Saudi Arabia

E-Mart, South Korea’s largest discount retailer, says it will launch its beauty brand Scentence in Saudi Arabia next year.

The company will open a store as part of a broader strategy to expand its presence in the overseas market.

The company said it signed an agreement with the Middle Eastern country’s major retail group Fawaz Alhokair to open its first Scentence store at a shopping mall operated by the Saudi firm.

The store is likely to open in the Saudi capital city of Riyadh in March next year at the earliest, E-Mart said. It plans to open up to five more stores by 2018.

The South Korean retailer has been pushing to tap deeper into foreign markets after withdrawing its business from China.

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