BWI Furniture has to introduced Danish designer furniture brand Hay to Indonesia.

It launched a pop-up store in Pacific Place Jakarta today, running until December 10.

Furniture such as chairs, sofas, tables, lamps and bookshelves are available at the pop-up along with accessories.

Copenhagen couple Rolf and Mette Hay worked with businessman Troel Holch Povlsen to establish Hay in 2002. The following year they launched their first first collection at the international furniture trade show IMM Cologne.

With a vision to create attractive furniture at an affordable price, Hay has also collaborated with such designers as Clara von Zweigbergk, Doshi Levien, Iskos-Berlin, Ronan and Erwan Bouroullec, Scholten & Baijing and Shane Schneck.

With its main office in Copenhagen, Hay has a presence in 50 countries including 30 mini-markets.