New pro sports merchandise store Rakuten Sports Zone features limited-edition items, some autographed by National Basketball Association (NBA) stars.
The Japanese e-commerce company became a global marketing partner of the US association in October, adding the NBA Zone to its internet shopping mall Rakuten Ichiba.
Its new addition offers rare products such as limited-edition autographed memorabilia (with serial number) offered by the Upper Deck Company, and reproductions of the jerseys of ’80s and ’90s NBA stars offered by Mitchell & Ness Nostalgia.