Chinese lifestyle eyewear brand Aojo has made its Hong Kong debut with a store in Yoho Mall.

The store has an open concept shopping experience with customers able to try on any eyewear without restrictions. Professional advice and eye checks are available.

Its expansion into Hong Kong is through optical company Photosynthesis Group, which launched its own brand Mujosh a year ago.  

Launched in 2013, Aojo has more than 400 stores in China and last year ventured into Southeast Asia. It offers frames, sunglasses and prescription lenses with a mission to deliver orders within 30 minutes. With an emphasis on customer satisfaction, the brand offers regular in-house staff training.

Its brand name comes from All (a brand for all people), Options, Joy and O2O.