JD.com plans to form a JV with online fashion retailer Meili to build and run a commerce platform on Chinese voice-messaging service Weixin.

Merchants who sell through the new platform, expected to launch before the Lunar New Year next month, will gain access to JD’s logistics network.

The move follows the joint introduction of “no-boundary” retail by JD.com and Tencent in October, a concept that aims to create online communities of consumers with similar buying preferences, fusing e-commerce with social life.

Meili founder/CEO Chen Qi, who will also be the JV’s chairman, says the platform will draw on Meili’s ability to reach female shoppers, particularly in lower-tier cities in China.

Established in 2016, Meili has several platforms including Meilishuo and Mogu Street, and more than 15 million active daily users. It not only provides online retail, but also society and fashion information.