Jollibee Vietnam is celebrating the opening of its 100th store, in the Mekong Delta city of Can Tho.
“Vietnam is home to our largest Jollibee network outside of the Philippines, and as such will always hold a special place in Jollibee’s history,” says Jollibee Foods Corporation (JFC) CEO Ernesto Tanmantiong. “From our humble beginnings as an ice-cream parlor in the Philippines, it gives us joy that more and more people are loving Jollibee, helping us grow to become one of the major global foodservice companies.”
To mark the milestone, Jollibee Vietnam is giving away 100 buckets of its chicken, branded ‘Chickenjoy’ and other freebies at all of its outlets in the country.
“Our business in Vietnam has been a core pillar of our international work and will continue to be one of our most important markets globally,” says JFC head of international business Dennis Flores.
Jollibee opened its first branch in Ho Chi Minh City in 2005, and is now one of the three largest convenience-food chains in Vietnam.
With a home network of 1000 stores, Jollibee Foods Corporation is the largest Asian foodservice company and the largest restaurant owner in the Philippines. It has has more than 3600 stores globally as well as investments in such brands as 12 Hotpot, Highlands Coffee, Pho 24, Dunkin Donuts in China, and US-based burger chain Smashburger.
