Facebook Singapore introduces Marketplace feature

Facebook Singapore users can now buy and sell items through the social-media platform following the launch of its Marketplace feature.

Users of the latest version of the Facebook mobile app will see the addition of a shop-front icon, while desktop users will see a new tab.

Similar to local online platform Carousell, Marketplace lets users list and browse items for sale, as well as filter results by location, price and categories. Buyers and sellers communicate by messaging. Facebook does not offer payment or delivery services.

Singapore, with 4 million monthly Facebook users, is the third Asian country to launch the service after Thailand and India, says Facebook product management director Karandeep Anand.

Introduced initially in the US in 2016, the service is available in nearly 50 countries, and is restricted to users aged 18 years and older.

“More than 550 million people globally use Facebook today to buy and sell items in local communities,” says Anand. “We are building on that to create a single destination for people to discover, buy and sell items.”

Users have the option to cross-list sale items on groups and Marketplace simultaneously.

Anand says Marketplace is primarily a platform for consumers to trade used goods, though markets such as the US are testing the listing of Facebook pages and shops as well.

Feedback and user ratings for the service are also under test in the US and will likely be rolled out to other countries, Anand says.

While the social experience on Facebook is separate from Marketplace and listings do not appear on individual profiles, he says the ability to view a seller’s public profile helps add a layer of trust.


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