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KitKat flagship for Shinsegae in Seoul

A KitKat flagship store has been launched in Shinsegae’s Gangnam department store in South Korea.

It has been opened by Swiss food giant Nestle’s Japanese unit, which has developed special flavours for the chocolate wafer snack in collaboration with chef Yasumasa Takagi, who has just rolled out a special ruby version. As well as the original KitKats, the new Seoul store offers such exotic variations as cherry blossom and wasabi.

“Nestle decided to open the first flagship store to reflect Korean customers’ needs for new and trendy premium chocolate,” says Nestle Korea CEO Erwan Vilfeu.  

Nestle Japan is looking into taking its special flavours to other Asian countries with similar flagship stores.

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