British fashion brand Reiss has launched in South Korea, at Shinsegae Department Store in Kangnam.

Introduced by Shinsegae International, the brand plans to open 12 stores in both Shinsegae and Lotte department stores across the country by the end of this year.

Reiss says it expects high sales with its offering of trending items priced to compete with local and international brands.

Founded in 1971, Reiss offers designs inspired by classic movies and artworks. Its international expansion has also taken it to the US, Canada and Australia.