British clothing brand Jack Wills has made its Asian online debut on Zalora.

Its outlet on Zalora will offer more than 200 curated items of womenswear, menswear and accessories,
“We are excited to have Jack Wills exclusive online across our markets,” says Zalora chief commercial officer Saskia de Jongh. “Through our website, mobile site and app, as well as our logistics network, Jack Wills will expand its reach to more fashion consumers beyond capital cities and store footfall.”

“This partnership will continue to build on Jack Wills’ ever-growing popularity in this part of the world, supported by our established network of stores in Hong Kong and Singapore,” says Jack Wills wholesale and international director Greg Roberts.

The Jack Wills’ spring/summer collection, Times of Change, reflects a British heritage-inspired style that showcases simple yet elegant and versatile wardrobe staples with layering essentials, florals and bright colours, says the retailer.

Established by Peter Williams as a single shop in the seaside town of Salcombe by Peter Williams in 1999, Jack Wills is known for heritage-inspired classics with a contemporary twist. It has become an international brand with 80-plus stores in the UK, US, Hong Kong, Singapore and the Middle East, and ships to 126 countries.