Singapore’s Textile & Fashion Federation (Taff) has launched a pop-up store in Malaysia featuring Singaporean brands.

Its fashion-focused products include apparel and accessories for men, women and children with such brands as Anastasia by Raine, Bundies, Fervor Montreal, Gena, Oeteo and Vincitore.

Taff CEO Lynette Lee says the federation focuses on helping Singapore brands expand internationally, most recently in Shanghai and Jakarta.

Within Metrojaya Mid Valley Megamall, Kuala Lumpur, the #SGFash pop-up store runs until the end of next month.

Photo: Metrojaya