Poltrona Frau launches Tokyo showroom

Italian furniture brand Poltrona Frau has opened its first showroom in Tokyo.

Covering two floors, the 366sqm store’s design is inspired by the firm’s Via Manzoni showroom in Milan.

Poltrona Frau interior

Its opening in the culture/fashion/design district of Aoyama represents an important step for the company’s strategy to expand in Asia. It already has a distribution presence in 350 cities.

The showroom’s layout combines historical and contemporary pieces, from the 1930s Vanity Fair armchair to the GranTorino sofa and the Archibald armchair, both designed by Jean-Marie Massaud.

Poltrona Frau was founded in 1912 by Sardinian-born Renzo Frau in Turin.

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