JD Sports Fashion Korea will launch with a store in Seoul’s Gangnam district on Friday week.
It is the British sports fashion brand’s first venture into the Northeast Asian market since forming a JV with Korean retailer Shoemarker in September.
By the end of the year, JD Sports hopes to have 32 stores across Korea, to be promoted and managed by Shoemarker. They will offer such global sportswear brands as Adidas, Fila, Nike and Puma.
Founded in 1981, JD Sports Fashion has more than 1250 stores in 14 countries including Australia, France, Germany and the UK. Sales reached US$3.24 billion in 2016.