Citibank has launched Citi Pay with Points on HKTV Mall, the online shopping portal of Hong Kong Television Network.
Holders of Citi points-bearing credit cards shopping on the mall or using its mobile app can now seamlessly use their reward points for payment. This is possible with the Citi Pay Points Application Program Interface (API) being fully integrated on the HKTV Mall platform.
It is the bank’s first API partnership in Hong Kong, says Citibank Hong Kong head of cards and unsecured lending Lum Choong Yu.
“Citi’s approach to open API architecture underscores our commitment to fostering closer collaboration with digital ecosystems to accelerate the offering of our banking services in all areas of our customers’ digital lives.”
Nearly half of reward points redemptions are done via the Pay with Points platform, says Choong Yu.