New concept store for Rag & Bone Japan

Rag & Bone Japan has opened a new concept store at its Omotesando location in Tokyo.

The New York urban clothing brand has teamed with Verve Coffee Roasters to offer customers a fusion between retail space and coffee shop atmosphere. The coffee space will have a constantly refreshed menu of grab-and-go snacks.

Rag & Bone Japan store

 

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The interior of the coffee shop has hints of modernist architecture of the 1950s juxtaposed with custom Northern European vintage furniture, reports Highsnobiety.

Rag & Bone Japan 2

 

Rag & Bone Japan 3

 

Covering three floors, the store carries the brand’s women’s and men’s denim, ready-to-wear, footwear and accessories. The first floor features hanging mannequins, peg walls and television screens, while the second-floor atmosphere is set with a wall featuring work by Japanese graffiti artist Suiko, with more designs in the changing rooms.

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Rag & Bone commissioned stylist Yohei Usami to consult on the interior of the new space, as well as having Japanese artist Verdy design the first of an ever-evolving Rag & Bone coffee logo. The brand plans to update this a quarterly, working with different artists. The logo features on a range of Rag & Bone t-shirts and sweatshirts as well as on novelty cups and tumblers.

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