To celebrate its Blossom Girls collection, Jo Malone London has partnered with Changi Airport Group and The Shilla Duty Free to create a space featuring the limited-edition colognes in an immersive environment.
Next to The Shilla Duty Free in Terminal 3, the space has been designed to mirror the floral theme of the collection with its three colognes – Plum Blossom, Nashi Blossom and Sakura Cherry Blossom.
Services in the pop-up include fragrance consultations and hand and arm massages, as well as Jo Malone London box calligraphy demonstrations, a Blossom Girls-themed tunnel and GIF photo booth. Customers are also a charm to personalise their Jo Malone London bag.
“We are delighted to partner with Jo Malone London and The Shilla Duty Free to bring this limited-edition collection to Changi Airport before its global launch,” says Changi Airport Group senior VP of airside concessions Teo Chew Hoon.
“Strategic partnerships such as this elevate the shopping experience for travellers, enhancing customer engagement through experiential activities,” says The Shilla Duty Free VP of global merchandising Raelene Johnson.
The Jo Malone pop-up will remain open until May 10.
