Benetton Group is upgrading and expanding its e-commerce platforms with new online stores for the Sisley and United Colors of Benetton brands.

Meanwhile, the Italian fashion brand has overhauled its www.benetton.com e-shop to offer customers an increasingly immersive shopping experience. The renewed website is available in seven languages ​​in 24 countries, and features fresh graphics plus an easier browsing experience even on mobile devices.

Its clean design, including a reorganised menu and improved search engine, follows an analysis of buying behaviour and interviews with consumers.

The new e-shop and the further development of e-commerce are an integral part of  Benetton Group’s strategy to focus more on an omnichannel approach. It also marks a new phase in the company’s online strategy, as Benetton Group is taking over direct management of the online channel.