Start-up Alcheme Skincare has closed its seed-funding round and says it is set to launch its disruptive model next month.

It will use facial-recognition technology to provide “personalised” skincare products, say co-founders Tuyen Lamy and Constance Mandefield.

Without disclosing the amount raised, CEO Lamy says said the funds will be used for product development, marketing, market expansion in Southeast Asia, and the establishment of an R&D and production laboratory.

Both Lamy and Mandefield have a decade’s worth of experience in the skincare industry. They were inspired to develop their own line of products during their tenure at a global beauty brand.

Using facial-recognition technology will provide an objective and scientific assessment of skin, say the co-founders. Data will be interpreted by proprietary algorithms in tandem with cloud-based technologies and open-sourced platforms.

“The results are then interpreted and paired with active ingredients that not only address a customer’s specific requirements but also help provide an improved and enhanced complexion,” says Alcheme.

Its point of difference stems from its direct-to-consumer business model, with its skincare products being customised, made-to-order and delivered to each customer.

“Achieving perfect skin is not about making the most expensive or the most complicated choice, but about making the right choice,” says Lamy.

Mandefield, Alcheme’s COO, says that insights from investment firm DSG Consumer Partners, which led the seed-funding round, “will help us strengthen our offerings and drive our expansion plans.”

Based in Singapore, DSG Consumer Partners has a focus on consumer businesses in Southeast Asia and India.