Fashionally.com, an HKTDC-endorsed website that promotes Hong Kong fashion, is organising a retail event at PMQ in Central from next Friday.

The 23 Senses event will be held over three weeks to introduce Hong Kong designers and new labels including SFZ Sons, a collaboration between Sonic Lam and street artist Start From Zero, and YMDH by Jason Lee, last year’s Best Footwear Design Award winner at YDC (Young Designers Contest). YLY Studio, newly launched by design duo Matt Hui and Lilian Tsang, will be offering its first collection inspired by the art of embroidery and knitwear.

Labels such as Kenson, Kurt Ho, Necro Poon and NelsonBlackle, which are mostly sold overseas, will be available locally.

Promotional offers for 23 Senses shoppers include a chance to win a hand-drawn t-shirt by illustrator Calvin Kwok.