Ikea India says it will launch its first store in Hyderabad in July.

This follows the Swedish furniture maker opening a “Hej Home” experience centre in the city in November to familiarise locals with brand.

Covering 400,000sqft in Hi-tech City, the debut store will have more than 7000 products on display, says Ikea Hyderabad store manager John Achillea.

It is six years since the company was given permission for single-brand retail, and a month ago it announced the appointment of Peter Betzel as its CEO for India. Betzel came in from Germany, its largest market, to look after what the company describes as “one of its most important growth markets”.

Previously Ikea has announced plans to open 25 stores by 2025. It has also bought land parcels in Bengaluru, Mumbai and New Delhi to build stores, with more land to be acquired in cities such as Ahmedabad, Chennai, Kolkata, Pune and Surat.