Candystud pop-up for Beijing
Fashion brand Valentino aims to create a stylised handbag factory with its Candystud pop-up store in Beijing’s Sanlitun neighbourhood.
Running until May 17, it features two limited-edition Candystud bags as well as four exclusive sneakers and small leather goods such as as smartphone covers, mirror bags and charms.
The pop-up, decorated in bright pink livery, is designed to look like a candy store – yet will sell customised products. The brand says it is trying to create a “cinematographic atmosphere”.
Sanlitun attracts consumers from a younger demographic and Valentino sees the pop-up as an opportunity to broaden awareness among millennials and Generation Z customers.