Candystud pop-up for Beijing

Fashion brand Valentino aims to create a stylised handbag factory with its Candystud pop-up store in Beijing’s Sanlitun neighbourhood.

Valentino Candystud 2

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Running until May 17, it features two limited-edition Candystud bags as well as four exclusive sneakers and small leather goods such as as smartphone covers, mirror bags and charms.

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The pop-up, decorated in bright pink livery, is designed to look like a candy store – yet will sell customised products. The brand says it is trying to create a “cinematographic atmosphere”.

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Sanlitun attracts consumers from a younger demographic and Valentino sees the pop-up as an opportunity to broaden awareness among millennials and Generation Z customers.

Valentino Candystud 1

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