Global shoe brand Clarks has stepped out of its usual comfort zone with a range inspired by Marvel’s movie Avengers: Infinity War.
The Clarks Kids range is described as “an exclusive multi-gender collection” (Yes, we are still wondering how many genders kids relate to, also) that “celebrates strength in unity”.
Avengers Infinity War launched worldwide on April 27 and is set to be one of the year’s top-grossing movies.
The Clarks Kids line was released on Friday.
“Like every kid on the planet, the Avengers all have very different and distinct identities,” explains Jason Beckley, Clarks chief brand officer. “When they join forces, their strengths combine, and they become Earth’s mightiest team of heroes.”
Beckley says the campaign – Greater Together – aims to encourage kids to celebrate their strengths and abilities and to stand together as one: “empowering them to be fearless, to believe in themselves, and always to support each other through strength in unity”.
“Kids have the power to change the world. In our view, they are all superheroes. So, what better way to celebrate that than joining forces with Marvel.
“We follow science and data to support the tradition of putting growing feet in safe hands. Combine that with collaborated passion, imagination and expertise, and you get an innovative footwear collection that provides kids with the freedom to be their true selves.”