Geox China has launched a pop-up store in Beijing’s APM Plaza, with Chinese actress Jing Tian being named as the face for its latest campaign.

Geox founder Italian Mario Moretti Polegato says the fresh, lively and elegant image of the advertising campaign for China is perfect for the brand.

As well as the latest spring/summer collections, the pop-up offers patented items from the Venetian company. Its collaboration with Italian footwear designer Ernesto Esposito continues with a women’s collection.

Geox group produces classic and casual footwear and clothing for men, women and children. It derives 70 per cent of its turnover from more than 110 countries. At the end of December, the company had 10,000 multi-brand stores and 1095 dedicated stores internationally.