Rituals Cosmetics has entered the Asia Pacific travel-retail market with a pop-up store at T Galleria by DFS, in Hong Kong’s Causeway Bay.

Global travel-retail director Neil Ebbutt says the Hong Kong store is a major breakthrough for the company in Asia, and it will be followed next month by an opening with DFS in Sun Plaza in Canton Road.

He says the pop-up celebrates Rituals’ lifestyle shopping experience. “The idea of ‘transforming everyday routines into more meaningful moments’ lies at the heart of the company’s philosophy and forms the basis for each product.

“By offering customers a cup of herbal tea or a complimentary hand massage while trying out our products, they can enjoy a moment of ultimate relaxation.”

Travel exclusives and gift sets are also available.