Sneaker specialist Aw Lab Malaysia has launched a flagship store in Suria KLCC shopping mall, Kuala Lumpur.

It carries exclusive collections from such brands as Adidas, Nike, Puma and Reebok, and introduces two new labels to the Malaysian streetwear market, Down Up and Two of a Kind.

Malaysian celebrities Alicia Amin, Caprice, Elizabeth Tan and Juliana Evans attended the store opening.

Giuseppe Nisi, head of Asia for the Italian company, which is part of the Bata group, says Aw Lab plans to open its second Malaysian store within the year.

The store takes up two spaces on the third floor of the mall, popular with tourists and local shoppers alike.