Vietnamese restaurant chain Truly Viet has arrived in Australia under a franchise model.
The chain, owned by Vietnamese RedSun and operated by a joint venture between RedSun and an Australian partner, has opened its first outlet in Melbourne.
The menu features four popular traditional Vietnamese dishes – fresh spring roll, Pho, Banh Mi (Vietnamese sandwiches), and vermicelli with grilled pork and fresh herbs – which have been tweaked to suit local palates.
RedSun deputy director Le Vu Minh reveals the chain plans to open 450 outlets internationally by 2021.
Apart from Truly Viet, RedSun has already negotiated with partners in Laos to franchise King BBQ restaurants there.
Founded in 2008, RedSun now operates several restaurant brands: King BBQ, King BBQ Buffet, Thai Express, Seoul Garden, Khao Lao, Hotpot Story, Sushi Kei and Capricciosa. It has 140 restaurants throughout Vietnam.
Before RedSun, Wrap & Roll’s parent company Red Wok successfully franchised four Wrap & Roll restaurants in Singapore, and two in China.
It plans to open six more restaurants in Shanghai in the next two years.