Chanel is about to release its first full-fledged winter-sports clothing line, Coco Neige (Coco snow).
Performance garments for sub-zero mountain weather with water and windproof qualities are imbued with house codes of tweed, quilting and camellia motifs. The offering includes jackets, gilets, balaclavas, ski trousers and goggles, booties, mittens, berets and bags.
Set to be released in Singapore in August and international stores a month earlier, the range will be revealed in an advertising campaign featuring Margot Robbie in pieces from the inaugural 19-silhouette collection designed by Karl Lagerfeld.
It is the first advertising campaign for Chanel for the Australian actress, whose movie credits include The Wolf of Wall Street, Tarzan and I, Tonya.
The first image from the new campaign was released on the brand’s Instagram account.
A first photo of the campaign has been revealed on Chanel’s Instagram account. The A-list actress is standing against a backdrop of blue sky and white clouds, wearing a chunky sweater, a rollneck and a white trapper hat decorated with the words Coco Neige.