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Adidas India going with large format

After opening its first stadium-format store in Delhi, Adidas India plans to roll out four or five more of the outlets this financial year.

Designed to showcase the brand’s performance wear, the format will become standard in India from next year. Already used in Japan and South Korea, the format features interactive zones for customers to showcase product benefits, says Adidas India senior director for sales and retail Manish Sapra.

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