Ted Baker offers berries and butterflies
British clothing retailer Ted Baker has opened a store in Changi Airport’s Terminal 2 departure transit lounge that invites travellers to browse and buy at leisure.
Its bar-styled interior is described as a fusion of one part Singapore Sling and two parts British Dry Gin, mixed liberally with Ted’s signature style of apparel for him and her, and topped off with exclusive offerings. It features design touches of English gin palaces such as polished copper distillery aesthetics, juniper berries (from which gin is distilled) and luxurious lounge finishes.
Ted Baker also takes inspiration from the Changi Butterfly Garden with butterfly motifs and touches of greenery, giving the boutique a garden atmosphere.
Stock includes exclusive items not available at any other store in Singapore such as travel luggage, leather accessories, stationery, scarves, sunglasses and swimwear.