Paying tribute to 150 years of creating timepieces, IWC Schaffhausen is hosting an interactive pop-up store at Fashion Walk at Causeway Bay.
Spread over more than 3000sqft on two floors, the pop-up immerses visitors in the world of IWC Schaffhausen: the double-height glass façade pays homage to the original IWC watch factory in Schaffhausen, Switzerland, while the interior décor is also reminiscent of the factory.
Visitors are greeted by a time machine on the ground floor. It has a special setting: 1868, the year the company was founded. As you travel the world of IWC, you can also see sights such as historical watches from the company’s archive and the commemorative Jubilee Collection, which offers 29 limited-edition models.
The IWC Schaffhausen pop-up shop will be at Fashion Walk until June 10.