Fashion label Hugo Boss is about to launch its first line of vegan footwear – sneakers for men crafted from pineapple leaf fibre.
The pineapple sneakers have been created in response to rapidly growing consumer demand for more sustainable and cruelty-free fashion.
Piñatex is an innovative, sustainable and 100 per cent cruelty-free material that substitutes for leather. The leaves are sourced from the Philippines following the pineapple harvest. Designed by Dr Carmen Hijosa over the course of seven years, it is an ideal material for footwear, accessories, clothing, indoor furniture or even automobile upholstery.
The Hugo Boss pineapple sneakers feature soles crafted from recycled TPU (thermoplastic polyurethane), a 50/50 cotton and linen lining, and organic cotton shoelaces. Even the four different coloured dyes are plant-based.
While many emerging and sustainable designers have their own Piñatex collections (shoes, watches and handbags), Hugo Boss is one of the first mass-market retailers to use the new innovative leather alternative.
Available in London and online, the Boss pineapple sneakers are priced at US$295.