JD Sports Singapore has opened its first retail store in the city state, at Jurong Point Shopping Centre.

Spanning 2900sqft, the store carries a wide range of sneakers from more than 10 brands, including Adidas, Nike, Puma and New Balance, along with a selection of accessories,  such as bags, sandals and caps.

The UK-headquartered retailer plans to open a 7200 sqft flagship store at Ion Orchard in July or August, which will stock an even larger range of trainers, apparel and accessories.

“We are happy JD Sports has opened its first store in Singapore. With the discerning demand and sophisticated preference for trainers by Singaporeans, JD aims to be the ultimate one-stop destination for the whole family – from adults to kids and infants – for buying their favourite pair of trainers, be it for leisure, performance or fashion” said Justin Lim, CEO of JD Sports Singapore.

The company’s point of difference in Singapore is that it carries a Western European range of trainers that are part of the global range collection that might not be otherwise available in Southeast Asia.

“This means Singapore shoppers will be have a wider range of trainers to choose from, even more than their international counterparts,” said Lim.

JD also boasts a selection of trainers exclusive to the store, carrying “Only at JD” metal tags, in different materials or colour combinations.

In the brightly lit JD Sports Singapore store at Jurong Point, sneakers are displayed in a neat and organised manner to allow for easy browsing. The company describes the vibe as “upbeat and convivial with personable, attentive service that makes the shopping experience a walk in the park”.