After watches, India’s Titan is planning to take its jewellery retail business to international markets by end of its next financial year.

Firstly, the Bengaluru-headquartered company is looking at franchising forays into the Asian market, says Titan Company MD Bhaskar Bhat.

“The watches business has a minuscule presence in the international markets,” he says. “The big change will come when our jewellery becomes international.”

Given that jewellery is a low-margin business unlike watches, the company will not make large investments to enter these geographies, but instead opt for a low-cost franchise model. “These stores will be launched on a partnership basis,” says Bhat.

Jewellery accounts for around 75 per cent of Titan, which also sells watches, eyewear, fragrance and even sarees. It will be the company’s second bid to enter the global markets in the jewellery segment, reports Business Standard. By focusing on Asia, the company wants to test the model before taking it to other geographies.