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Richmond & Finch executive shares story of brand’s rapid rise

The rapid rise of Richmond & Finch, the developer of high-end smartphone cases now sold in 50 countries internationally, will be the focus of a presentation at next week’s Retail Asia Expo.

Hongkonger Kitty Chiu, who recently took up a senior consulting role with the Swedish-based lifestyle brand, will share the experience of establishing a global brand.

Chiu will present along with Ricky Lai, CEO of FWM Restaurant Group, which manages high-profile restaurant brands including Morton’s, The Butchers Club and Papi. Lai will talk about delivering exceptional experience to customers.

After they speak, Benoit Clement-Bollee, CEO of Storefront, the pop-up leasing specialists, will join them on stage for a panel discussion.

Founded in 2014, Richmond & Finch last July claimed to be the fastest-growing mobile accessories brands internationally, with more than 500,000 products sold within 12 months. Today it has more than 113,000 followers on Instagram. In Hong Kong, the brand is sold at Harvey Nichols department store at Landmark and in pop-ups.

Director of Asia, Oliver Spring, says Richmond & Finch has been “amazingly well-received by millennials in Asia”.  

Chiu previously held senior management roles in Hong Kong with luxury brands including Roberto Cavalli, Diesel and Benetton. She has specialised in working with European brands in retail, sales, merchandising, product development and strategic development to boost direct retail sales and distribution channels in Asia.

Chiu will speak during Inside Retail Hong Kong’s session of the Retail Experience Seminar at the Expo, from 3.30pm on Wednesday, June 13, relating how the brand used storytelling to break into a crowded market, catching the attention of complementary hotel, restaurant, airport and luxury lifestyle brands to partner with it.  

She will explain the difference between brand architecture and brand identity and how experience is crucial to growing brand awareness and sales.

Pick up Inside Retail Hong Kong’s latest magazine edition

Inside Retail Hong Kong will have a booth at Retail Asia Expo from June 12-14, distributing the latest edition of our quarterly magazine published this week.


It’s a bumper issue including a feature on Link REIT’s revamp of its traditional markets, how the K11 shopping centres have redefined visual merchandising for Luca Lam’s Blue Mount group, and a focus on retailing to millennials. There are store profiles on Sweet World, Knead and Elia and much more.

Our booth number is A21.

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