De Beers Diamond Jewellers Hong Kong has launched a retail location, its fourth, in Kowloon.

The 1000sqft store features bridal diamond jewellery including engagement rings and wedding bands, as well as high jewellery and iconic collections such as Talisman.

The opening brings the chain’s global store count to 34. De Beers launched its retail chain in 2001 in partnership with LVMH. The miner last year bought out the luxury jeweller’s 50 per cent stake.