Don Don Donki Singapore’s second store has begun trading at 100AM Mall on Tras Street in the CBD.

The 1186sqm store will trade from 8am to midnight seven days a week, selling a wide range of fresh and packaged foods, liquor, cosmetics, stationery and other non-food items at prices ranging from $1 to $5.90. It opens just six months after the retailer’s debut on Orchard Road.

Don Don Donki, which trades as Don Quijote Group in its Japan home market, will also sell its private label brand, Jonetsu Kakaku.

One feature of the downtown store new to Singapore is a ‘Japan Mobile Foods’ corner dedicated to food items that cater to the busy office crowd in the CBD.

The company says it hopes to establish itself as the “go-to convenience store for customers who live or work in the area”.

The Don Quijote Group plans to continue expanding within Singapore and other parts of Southeast Asia.

“By using scalability, such as reducing the cost of shipping products, the group aims to offer products to customers at even lower price” said Hideki Okada, director, Pan Pacific International Holdings, the Japanese parent’s local subsidiary.

“With each Don Don Donki store that we open, we aim to retain the essence of the Donki shopping experience while also adapting the store’s offerings to the unique needs of the customers in the area.

Business results from our first store have revealed that our food offering has done exceptionally well here, so that will continue to be a focus for the 100AM outlet,” he said.